Email marketing remains important amid social media marketing hype. Mainly because email marketing is not affected by algorithm changes that often applied by social media platforms. If you have a WordPress-based website, you need an appropriate plugin to handle your email marketing process. Of course, there are services like MailChimp and friends you make use of, but if you want to have full control over your data, using a dedicated email marketing plugin we are going to mention below might is a better option as you don’t need to store your data to a third-party.
Overall, the email marketing process itself consists of the following steps:
- Collecting data (email address, name, and so on).
- Managing the collected data.
- Running campaigns (sending newsletter, special offer, and so on).
A good email marketing plugin allows you to do the processes above. Also, it should offer an analytics feature so that you can monitor how your campaign is going.
Here are 3 of the best email marketing plugins you can use on your WordPress.
MailPoet is one of the most popular email marketing plugins. According to a stat on WordPress.org, it has over 100,000 active installations. MailPoet allows you to run the marketing process from your WordPress dashboard. From creating the email, sending it to your subscribers, monitoring the results, and so on. MailPoet comes with a visual email composer to make it easy for you to create a campaign. To streamline your workflow, it even offers premade email templates you can make use of. You can use MailPoet whether on an e-commerce site or a regular site. The plugin allows you to:
- Send newsletters
- Automatically send an email to greet a new subscriber
- Automatically send an email to subscribers to notify about a new content
- Automatically send an email notification about a new product on your WooCoomerce site
In case you missed the news, MailPoet is now owned by Automattic, the company behind WooCommerce, WordPress.com, JetPack, and several other WordPress-based products. The best thing about MailPoet is that you can use it for free. Previously, you need to use the pro version to use features like the ability to remove the MailPoet logo on the email footer section, SendGrid and Amazon SES integration, and email tracker. But now, you can use all of the pro features for free as long as your subscribers are below 1,000.
weMail is a product of weDevs, a developer company that also develops other WordPress products including Happy Addons, Dokan, and WP ERP. weMail also offers an all-in-one solution to allow you to run the email marketing process right from your WordPress dashboard. Same as MailPoet, weMail also comes with a drag-and-drop, visual editor to make it easy for you to create an email. You can add elements like image, text, social media icons, buttons, blog posts, WooCommerce products, and so on. There are also premade templates to streamline your workflow in creating a campaign. weMail is also capable of doing tasks like:
- Automatically welcome a new subscriber
- Collect subscribers for new registered users on WordPress
- Send transactional emails
- Collect emails from WooCommerce checkout
- Welcome a new customer with an automated thank you email for EDD (Easy Digital Download) customers
weMail supports integration with popular form builder plugins like WPForms, Ninja Forms, Contact Form 7, to Caldera Form. So, although it has no native integration support with page builders like Elementor, Divi Builder, or Brizy, you can still integrate weMail with your favorite page builder plugin via shortcode. The analytics feature of weMail can be connected with Google Analytics for more advanced tracking. While for mail delivery, weMail allows you to use Amazon SES, SendGrid, Mailgun, and SparkPost.
Another all-in-one email marketing plugin you can use on your WordPress-powered website is Newsletter. Regardless of its name, you can use also use Newsletter to handle some email marketing tasks instead of just sending newsletters. There is also a built-in drag-and-drop email composer feature to make it easy for you to create your campaign. At the time of writing, Newsletter has no built-in mail delivery function so to be able to use the plugin to send a newsletter (or other campaigns), you need to configure the mail delivery function first. You can integrate Newsletter with popular mail delivery services like Sendinblue, Mailjet, Mailgun, or Amazon SES. The analytics feature of Newsletter can also be connected with Google Analytics in case you already familiar with Google Analytics and want to track your campaigns on Newsletter with it.